The Team

Diane Freaney

Founder

Diane Freaney understood what happened in 2008 and it scared her. She lost 42% of her investments and since she was living off the income from her investments, this was a very big deal. Diane spent her whole career working in accounting and finance and investing. She knew exactly what had happened.

She learned the principle of OPM- Other People’s Money at the Harvard Business School in the summer of 1982. The spread of OPM was gradual. She didn’t think much about OPM’s role until the economy began to unravel. OPM’s role in the economic meltdown was crystal clear.

Diane understood the problem and wanted to change things. She converted her retirement savings to a self-directed IRA and started investing in her community.

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Murthy Srinivas

Founder and Director of Innovation of Rooted Investing

Murthy brings over 30+ years of experience in software development, technical consulting, and start-ups to the Rooted Investing. He is often the go-to person for overcoming challenges and is affectionately known as “the hammer” to the team. Murthy’s focus and passion is integrating a collaborative consumption micro-economies into local communities.

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Rachel Maxwell

Co-founder and CEO of Community Sourced Capital

Community Sourced Capital builds innovative financial systems that work for local economies. CSC provides a platform for small businesses to source capital from their own communities in the form of zero interest loans. Launched in January of 2013, Community Sourced Capital has involved over 3000 people in sharing $600,000 with businesses they love.

Prior to co-founding CSC, Rachel was Deputy Director of REIL (Renewable Energy & Int’l Law), an organization bringing together select leaders to create clean energy and climate policy solutions that work efficiently on the ground.

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